About Joseph

Joseph is not just a successful entrepreneur; he is a pioneer in the food industry who has successfully merged the worlds of street food and outside catering into a thriving business model. Growing up in challenging circumstances and overcoming personal and professional hurdles, Joe's journey is a testament to his resilience and determination. His story is not only inspiring but also offers invaluable lessons in perseverance and innovation.

Joseph's early years were marked by adversity. Raised in a home afflicted by violence and economic hardship, he experienced challenges that would shape his outlook on life and business. Despite being dyslexic and unable to read until his early teens, Joe's gritty resolve saw him through turbulent school years and early expulsion. His initial work experiences in family-run street food ventures and various food-related jobs laid the groundwork for his business acumen.

A pivotal change occurred when Joseph decided to transform his struggles into stepping stones. After a stint in prison at eighteen, he pursued education in fitness due to his background in sports but soon realized his true passion lay in entrepreneurship. His early work experiences at McDonald's and a traditional pudding company provided him with a deep understanding of business operations, setting the stage for his entrepreneurial journey.

Joseph’s first venture was a collaborative effort with his mother, launching a successful outside catering company in Peterborough. His innovative spirit led him to expand into mobile food services, starting with a bus and later including a caravan and multiple horse boxes. Each step was a learning experience, guiding him to refine his business model continuously.

The transformation of his business reached new heights with the introduction of a pizza bus, which later evolved into a comprehensive mobile catering service. Joseph's ability to adapt and innovate became evident as he navigated the challenges of the pandemic, during which he developed a mobile app to streamline operations. His business not only survived but thrived, expanding to multiple vehicles and a permanent location in Peterborough with plans to open more branches.

Joseph's philosophy centres around seizing opportunities and learning from every experience. His commitment to helping others succeed in the food industry led him to write a book sharing his insights and strategies, aiming to mentor new entrepreneurs in navigating the complex landscape of food services. His approach is holistic, offering a well-rounded business model that includes food service, event organisation, and more.

Today, Joseph is recognized not just for his culinary ventures but as a visionary who redefined the food business landscape. His story inspires many who come from humble beginnings or face significant obstacles. As he looks to the future, Joseph continues to expand his influence, with plans to set foot in new markets and continuously innovate within the industry.