About Our Head Of Coaching & Mentoring
Meet Matt, our dedicated Head of Coaching & Mentoring. From the humble beginnings of working in a jacket potato trailer at the tender age of 13 to mastering the art of branding and social media for high-profile businesses, Matt's journey is a compelling tale of passion, versatility, and entrepreneurial spirit.
Matt’s career began in the dynamic environment of his stepdad's jacket potato food trailer, where he first learned the ropes of the food service industry. By the age of 18, he had taken on the role of a catering assistant at a garden centre, simultaneously embarking on a course to become a qualified chef. This early experience laid a solid foundation for his culinary skills and understanding of the food industry.
Culinary and Barista Accomplishments
While honing his culinary skills, Matt also explored his love for music, learning to DJ as a hobby. His dedication and hard work paid off when he became a team leader at a café in a newly opened garden centre, where he was recognized as "Barista of the Year" among 200 candidates. This accolade highlighted his commitment to excellence and customer service.
Matt's career took a vibrant turn as he secured his first DJ residency and began hosting weddings and other events. This experience in entertainment complemented his daytime role, providing him with unique insights into customer engagement and event management. Concurrently, Matt ventured into sales, mastering various selling techniques from cold calling to sophisticated account management.
Venturing into Entertainment and Sales
At 26, Matt launched a family-run events business, which quickly became one of the largest in East Anglia. He immersed himself in learning about social media, marketing, branding, and design, skills that would later define his career. Despite the setback of having to shut down due to COVID, Matt's resilience shone through. He partly invested in a family-run restaurant and bar, and it was during this time that he discovered his passion for social media.
Matt's expertise in branding led him to become the brand and marketing manager for an ex-Apprentice winner and subsequently for a seven-figure business. His success in these roles demonstrated his ability to elevate brands and streamline their marketing strategies effectively.
Branding and Marketing Leadership
In 2023, Matt founded his own social media and marketing business, aiming to empower small business owners to enhance their online presence. He continues to DJ, sharing stages with renowned acts like Gok Wan, Sam Divine, Danny Howard, and Majestic. His eclectic background in food service, sales, and entertainment uniquely positions him to mentor business owners in diverse aspects of business growth and marketing.
You’ve met our founder and it’s time to meet our Head of Coaching & Mentoring, Matt.